Stepping forward, Looking back - a final evaluative essay of analysis and reflexivity
The purpose of this evaluative essay is to discuss the
analytical framework and methodology used in my visual research project
entitled Open Sky. The essay will be presented in two parts: the analytical
process and the reflexive process.
To begin it is important to point out that this research was
accomplished through qualitative analysis rather than the quantitative approach.
Qualitative research can be defined as involving “an interpretive and
naturalistic approach to the world” and that researchers “study things in their
natural settings….and interpret phenomena in terms of the meanings people bring
to them” (Denzin 2011). Qualitative
research is well recognised within the fields of anthropology and
ethnology and as such the method works well for social science research of a
visual nature. Having said this, I would propose that the Open Sky project may
also provide scope for consideration from a quantitative approach. From the
qualitative approach the project provided scope for inferences and interpretations
yet the photographs also, if viewed from the latter approach, would likely
still provide substantial information about the status of the properties and
the varying architectural styles and materials. Having said this, the
qualitative approach provided much information and I feel was the most useful
to the project chosen.
So, having acknowledged the efficacy of a qualitative
approach I then considered what approach to use when considering the data
provided by the photographs. The Grounded Theory method was particularly useful
in the early stages of the project. The Grounded Theory method is considered a
“systematic, yet flexible, set of guidelines for collecting and analysing
qualitative data to construct theories ‘grounded’ in the data themselves” (Charmaz
2006). In this approach the researcher
collects data without focusing on a specific idea of what the data will
ultimately unveil. This allows the researcher the opportunity of following
various threads of inquiry and therefore constructing a well-rounded picture of
the topic via the data provided. Though
open to possibilities the Grounded Theory method does have guidelines on how
the analysing of data should proceed. This process is accomplished through the
following steps:
1. Data collection – data is collected with as few pre-determined
theories as possible thus allowing the researcher to follow various lines of
inquiry without being constricted by pre-conceived ideas or theory.
2. Note-taking and coding – By taking notes of information
and lines of inquiry the researcher begins to bring together evidence to allow
the coding process. The coding process is highly important as it provides “the
pivotal link between collecting data and developing an emergent theory to
explain these data” (Charmaz 2006). To
code the researcher engages with the data, asking a variety of questions of the
evidence provided and applies codes which may explain the information
collected. Coding defines and names data in an attempt to determine links, underlying
themes and important information that may have been missed by a pre-determined
theory. The process of coding is ongoing and demands constant re-defining of
codes in an effort to pick out the most important information evident in the
data.
3. Memo-ing – As codes become more evident, the process of
memo-ing becomes important to record thoughts and ideas that will ultimately
lead to a theory. By keeping a memo record the researcher can make links
between codes and uncover the over-riding themes of the data provided. The memos help to sort the material and
provide a structure to the final theory.
4. Conclusion and writing – As the researcher reaches the
final point of the project where the data has been coded and re-tested, memo-ed
and sorted for over-riding themes they should finally have conceived a theory
on the data collected. This final theory is based on the data itself, the frequent
analysing of data by ongoing reconsideration of codes and by meticulous memo
writing which provides proof of varying lines of enquiry. The theory may be
seen as the end point rather than the beginning as in other methods of
analysis.
From the standpoint of my own research the Grounded Theory
method was particularly useful. Having decided on the subject of my project,
crumbling homes and castles of Mid-Ross, yet not having any pre-conceived ideas
of theories gave me good scope to allow the data to speak for itself. After
collecting data over a number of weeks I began to see ‘codes’ in the data and
set about labelling the items in the photographs, linking them together with
larger ideas and ultimately discovering three over-riding codes which I
presented through Discourse Analysis rather than following through with the full
Grounded Theory Method which I felt wasn’t able to fully represent what I was
uncovering. So, though I abandoned the
final steps of the Grounded Theory Method, it led me to my preferable method of
Discourse analysis.
While it is true that a Discourse analysis is most
frequently suggested as a means of researching underlying meaning from a linguistic
perspective I feel it was equally useful in attempting to code the elements
uncovered in my visual project. Jorgenson and Phillips describe the Discourse
Analysis method in the following way:
“The meaning we
attach to words is not inherent in them but a result of social conventions
whereby we connect certain meanings with certain sounds”. (Jorgenson
and Phillips 2002)
If we were to replace
‘words’ with ‘photographs’ and ‘sounds’ with ‘images’ we can start to see how this model
works for visual research. When
reviewing the photographs we can begin to see the codes and how they may be
interpreted with discourse theory. When comparing images of different
properties on a single estate the social conventions that are understood begin
to be clarified. The status discourse becomes clearer when the signifiers of
wealth (materials, quality, access) are compared to the photographs of those
lacking in these signifiers. Further, the signifiers of the core vs periphery
conflict discourse and those of a Highland discourse also become clearer. Each
of these discourses give us a view of the power held and equally power withheld
in the building and habitation of these homes.
To conclude the analytical portion of the essay it is
important to point out that though this was my first attempt at visual research
and Grounded Theory I feel it was useful in data collection and interpretation.
I also feel that by using the coding suggested in the process it enabled me to
gain a clearer picture of the various yet linking discourses highlighted in the
network model on my blog. As such, I would consider using the process again in
further research projects.
At this point I will move on from the analysis aspect of the
project and now discuss the issues surrounding the reflexive process.
While my choice of topic would seem to provide less scope
for bias due to the freedom to photograph without concern for human subjects,
it is in no way free of such concerns completely. After the first attempt at
data collection it became clear to me that my personal reactivity to the sites
was rather problematic (Prosser 1998 p93). The location of many of the sites
led to complete freedom to photograph without outside influence yet my own
feelings, knowledge and artistic desires led me to collect data in a way that
may not have expressed the sites in a full and unbiased manner. The sites were
frequently visited by way of bicycle on virtually deserted country roads and
off road paths. The sites were at times located on hills that required exertion
to reach them and this may have coloured my view of the previous inhabitant’s
travails. Further, I come to this project from a cultural studies background
and therefore have a good knowledge of Highland history and social/cultural
issues. Though this foreknowledge was useful in interpretation, it does not sit
particularly well with my attempt at using the Grounded Theory Method as some
previous knowledge of the history of the sites likely influenced my
analysis. So, as no researcher exists in
a vacuum, I can categorically state that whilst I attempted to approach this
subject from as unbiased a point as possible, there were numerous issues that
required me to re-evaluate the steps I was taking to remain so. The physical
act of visiting the sites and the exertion required, the loneliness of the
sites and the previous knowledge of local history all challenged my personal
reactions to the site and may have affected the way photos were taken, what was
chosen as worthy of recording and how
the coding was ultimately arrived at.
In conclusion I feel the entire process was a learning
experience and through it I have come to see the efficacy of visual research.
Though the project is currently still at a position where it is unlikely to be
finished, I feel that there is much more that may be investigated and that the
data still has more to ‘say’. If I were
to begin another visual research project I would be likely to use the analysis
techniques described above again and, with hindsight, would attempt to remove
my personal reactions even further from any data collection and analysis. As
the project stands, I feel I have accomplished much and hopefully provided a
view to the possibilities of researching ruined buildings of the Highlands.
CHARMAZ, K. Constructing
grounded theory: A practical guide through qualitative analysis. Thousand
Oaks, CA: Sage, 2006.
DENZIN, N.K. and LINCOLN, Y.S., 2011. The Sage handbook of qualitative research. 4th edn. Thousand Oaks:
Sage.
JØRGENSEN, M. and PHILLIPS, L., 2002. Discourse analysis as theory and method. London: SAGE.
PROSSER, J., 1998. Image-based
research: a sourcebook for qualitative researchers. London ; Bristol, PA:
Falmer Press.